AdServer - Control of contents and advertising means
As a user of the Xsite On-Demand solution, you also receive your own adserver. An adserver is a special hardware-software combination used to place, administer, and control banner ads. The adserver ensures that your online advertising campaign reaches the user while also providing information about market response and the success of the campaign.
You can define specific parts of your shop as advertising areas. This allows you to display advertisements in the form of banners or product teasers. You can then use visibility rules (see below) to display target-group-specific information, which significantly increases the conversion rate for your advertisements. The adserver ensures the banners are displayed on the pages of your shop and in the positions defined by you.
When the page is accessed by a user, the adserver displays the banner and also counts the number of times it is displayed as well as the clicks on the banner.
The efficiency and interest profiles of each advertising area are analysed. So-called “A/B testing” is used to precisely evaluate and compare advertising measures in order to optimise them.
The targeted use of various advertising media can be used in order to achieve measurable visitor responses and transactions.
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Testimonials
„The GUI of the on-demand e-commerce platform can be used easy and intuitively. Absolutely unique how quickly changes and configurations can be done.“
Gabriele Braun, Geschäftsführung
„A walk-over for everyone who wants to sell many articles on eBay. Easy, powerfull and save - a trusted application.“
Dr. Alexander Schwinn, Head of Development
„The global eshop replaced many of our regional product catalogues and we are able to integrate more global resellers in our e-commerce platform. Especially the short time-to-market and the flexibility of the platform approved our decision for Xsite. “
Matthias Nagel, Manager E-Shop
„With the integrated solution of product information management and shop, we enable our customers to manage all relevant sales channels from shop and marketplace to print.“
Eckhard Schwabe, Sales Director
„We could successfully manage to handle the specific requirements of our branch and target group. The online-sales revenue in the first 12 months exceeded all our expectations.“
Markus Bleher, Vertriebsleiter und Prokurist
„We are convinced that in Xsite we have found a partner who, just like us, has lived the on-demand philosophy every day for many years and has recognized its tremendous benefits“
Friedhelm Scharhag, CEO
„The continuous improvement of the platform is groundbreaking and of major importance for us.“
Frank Radinic, Marketingleiter CWS-boco
„Custumized PLEXIGLAS in several countries and languages.“