Inside Tracking Technology

This is a small selection of the things that makes the Xsite platform so unique – its functional range. Fully integrated in the user interface, there are tools KPI-based tracking and reporting. This enables you evaluate all of the actions and results relating to your e-commerce activities, putting you in a position to come up with new measures to enhance business.

Customer Intelligence

All activities in the shop are logged and analysed according to different key values. This enables you to glean information about how your shop generates revenue and what customers and browsers actually make use of your online shop. Marketing tracking is not an external system – instead, it is right at the heart of our solution. This means we can identify far much more key data than external tracking from third-party providers can manage.

• Real-time reporting
• Sales statistics – sales according to origin, search terms, partners, referents
• Conversion funnel for check out and searches
• Measuring website targets such as visits, PIs, registrations, orders, revenue, newsletter registration
• Visitor statistics and origin, length of visit, entry and exit pages
• Partner statistics
• Customer statistics
• Campaign evaluation
• Performance measurement

Combined with our ad server, this tool is a powerful combination of classic web analysis, from live reporting to managing campaigns, and ad placement (ad management) – and all of this from one single system. Management and evaluation in real time are also done here via our “studio”, which you also use to handle all other processes.

This means that data vital to increasing revenue and profits is available from one single source, and business processes are simplified.