Online marketing network

Along with our professional shop system, Xsite also delivers real added value when it comes to stimulating sales and establish effective online marketing. As our customer, you receive an array of single-source services for which you would otherwise require several additional solutions, and all are integrated with your studio. Today, an extensive network of partners, multipliers, portals and websites for products and price comparisons is absolutely essential for successful online retail. These partners help you reach new customer groups, expand your reach, increase your profile – and of course raise your sales.

Via Xsite, you can interface with all important product search engines, portal, affiliate programmes and market sites. We also have wide range of special conditions and initial bonuses for our Xsite customers.

Search engine marketing

Over 80% of all internet users use search engines to find information and products. Top positions in search results have by now become a very important factor in maximising shops’ visibility and increasing their turnover. Our search engine marketing services aim at making your products and services well-known within the search services and online catalogues which have the widest range and put them in the top listing positions. By achieving this, we ensure that your target group – potential customers and other interested parties – can find you quickly and easily.

• Clean, valid XHTML for fast and simple indexing in search engines
• Users can edit their own metatags, titles, descriptions etc. for optimising keywords
• Automatic generation of metatag title + description for product detail, content and category pages
• niceURL
• Fictive landing pages with different URLs
• Performance marketing aimed at target groups
• Total success monitoring at Paid Placements in Google, Yahoo et al.

E-mail marketing

You can use the integrated newsletter system to distribute newsletters, offers and information to target groups in an inexpensive manner without wasting resources. A detailed evaluation of the response rate and the resulting conversion rates is also available, as are the importing/exporting and comparison of your customer data. Xsite is an INxmail solution partner and therefore ensures that your e-mail marketing strategy is integrated in the best, professional manner.

Recommendations

In the era of web 2.0, social commerce applications such as recommendations, reviews, ratings and automatically generated recommendations play a very important role. Potential buyers respond very well to personal recommendations, trusting the ratings other people post and frequently purchased articles. This is an example of making a contribution instead of consuming. Xsite features its own recommendation engine for using automated user profiles.

Partners & affiliates

Increase the profile of your products and services via a virtual marketing network consisting of partner websites. Well-selected partner programmes and a wide network have become some of the main criteria in establishing a successful e-commerce strategy. At Xsite, generated leads and turnover are automatically assigned to the appropriate partners. They can integrate external affiliate programmes such as Zanox and AffiliNet or create their own networks and set commission rates independently.

Vouchers

Vouchers are important tools for enhancing customer retention and loyalty. Using vouchers, customers can win new customers or distribute vouchers for presents. Remainder stock and special offers can also be sold via vouchers, which enables you to create additional stimulus for purchases.